Search Engine Optimisation (SEO)

We offer a fully Integrated Approach to Search Engine Optimisation and
Professional Search Engine submission to the world's best known search engines and directories, including:

* Google
* Yahoo
* MSN
* Ask Jeeves
* Excite
* Lycos
* HotBot
* DogPile
* AOL
* AllTheWeb

Integrated Approach assumes there are three key tasks of site management that are repeated in cycles to maximize feedback from any Web presence. These tasks have a simple formula:

PROMOTE - ANALYZE - MAINTAIN

'Promote' simply means increasing your online visibility. If you publish your site on the Web, theoretically you expose it to everybody who browses the Internet. In fact, your site is still invisible even after you published it, because no one knows it exists and you are not found on the search engines when people search for terms relevant to your offering.

Promotion means efficiently communicating your message to your target audience - mainly with the help of the search engines because these are central to how potential customers will find you. The aim of this stage is getting traffic to your site.

The Integrated Approach requires that, at the promotion stage, we will complete several subtasks to drive visitors to visit your site. These subtasks include researching keywords, optimizing pages and site structure, submiting pages to search engines, monitoring and analyzing rankings, and, finally, working with link popularity. Once all these steps are completed, we will analyze the results and repeat the cycle, now supplied with the extra data needed.

'Analyze' means using Web technologies so we can find out more about your visitors in order to adjust things more to their needs. This stage comes when we have enough traffic due to the promotion work we have already done. Remember, only a small percentage of those that visit your site will buy/sign up etc. The aim of the Analysis stage is to improve your visitor-to-buyer conversion. The results of the analysis stage are then used in another promotion cycle, after which your conversion should be analyzed again, repeating the process until we reach the “maximum transactions” point that we think your site can generate.

'Maintain' means making your site as convenient as possible for the audience, thus improving your visitor's browsing experience. Remember your visitors consist of humans AND search engine robots. These robots need to be fed information properly and like human visitors, they can leave your site because of a broken link. Thus, Site Quality Management is the third part of the Integrated Approach and it maximizes the results of the first two tasks.